People today are bombarded by insurance direct mailing techniques, emails, and TV advertising. However while a technique to gain mass exposure is important, getting direct response is what makes sales. Here are 15 reasons why insurance direct mailing destroys television ad results.
50% of the television ads you watch are produced for show, and not made to directly have people calling in to buy. They are shown for Branding. Implant their brand into your head so the next time you purchase a product like that one, it will be the one being in the tv advertising.
DIRECT MAIL ADVERTISING IS FOR IMMEDIATE ACTION
1. Not everyone viewing television enjoys the show being interrupted without their control. With insurance direct mail advertising your prospects decides when is the most convenient time for him.
2. TV ads cover such a wide spectrum that they can visually stimulate your senses or make you wonder who made that piece of junk.
3. The production costs of any television ad are extremely expensive and often outrageous.
4. Television ads are with few exceptions made for the benefit of the company, and rarely to show the skills of its sales agents.
5. Location targeted. With direct mail sales ads you control the exact locality or region your message is going to reach.
6. A TV commercial often needs well over a month lead time to produce. Mail advertising can be instantly changed and the modified message immediately sent out.
7. Check the cost. A total of 5,000 quality prospects can receive your insurance mailing message for under $2,500 total. This could hand you 50 to 100 people with interest in buying your product.
8. It's a rarity for a TV ad to show a direct handy source to put you directly in touch with a live representative.
9. On TV you are always guessing that your ad is reaching the right gender, income level, and age group for the product.
10. Utilizing insurance direct mail techniques, you can add exact demographic, geographic, and financial data to refine your prospects.
11. Direct mail ads provide both the most direct phone number to call, and often an email address not to the sales company but to the sales department or sales individual.
12. With mail advertisements you can determine approximately the amount of prospect inquires you will receive before spend you advertising budget.
13. During your television viewing period, it is not unusual for 6 competitors to advertise a similar product.
14. The television program you are watching maybe be suited for the family, but some of today's commercials subject matter is rather adult.. Your TV ad could be just before one of these.
15. You can quickly follow up on direct mail advertising respondents either with an appointment or sale.
SINCE SALES ARE THE NAME OF GAME you can see the great advantage that insurance direct mail has over the TV advertisements have. Many big name TV advertisers like Geico, Colonial Penn, and United Healthcare ALSO spend millions and millions on direct mail advertising as they know that is where their actual individual sales will come from.
Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.
Watch for his new paperback book debuting on Amazon early this summer. It is loaded with great insurance marketing and recruiting information.
Come and get your FREE "Think and Grow Rich" Ebook by Napoleon Hill instantly. The website address is http://www.agentsinsurancemarketing.com
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